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Distribution Is the Moat: Partner and Platform Programs That Actually Produce
How a partner program got to 48% of revenue and $28MM in partner-sourced ARR, why most programs produce nothing, and what it really takes to get Amazon, Google, Meta or Walmart to pick up the phone.
What the audience leaves able to do
- Give partners a reason to invest in you before asking them for pipeline
- Structure platform partnerships so they get worked, not just announced
- Tie partner and event programs to a revenue number
- Spot the signs a partner program is about to stall
Who it's for
CEOs and CROsPartnership leadersRetail and commerce SaaS
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